Why Join our Education Fairs in Kazakhstan?
Exhibit at our online and traditional student fairs in Kazakhstan to recruit college, pathway, bachelor, master and postgraduate student for your international study programs. Kazakhstan is Central Asia’s biggest economy and the region’s largest international student recruitment market. Education is a key component of development for Kazakhstan, a country with a strong agenda for socioeconomic transformation and sustainable growth. By 2050, the goal is for five institutions to be ranked among the world’s top education institutions.
Kazakhstan is sending more than 80,000 students abroad each year. Internationalization is a key objective of the Kazakhstan government. Its massive Bolashak scholarship fund sends thousands of students abroad each year. Although Russia is still the most popular study destination, interest in the UK, Turkey, US and Czech rep is picking up fast.
Upcoming Student Recruitment Fairs in Kazakhstan – 2026 Schedule
Participants of our Education Fairs in Kazakhstan
Join our growing network of colleges, universities and business schools taking part in student recruitment events in Kazakhstan. This is a small selection of institutions that have joined our events.
Why Recruit Students in Kazakhstan?
Kazakhstan might not always top the headlines, but for international student recruitment, it’s one of Central Asia’s most promising and fast-evolving markets. With a young, education-focused population, high English proficiency, and growing government investment in international study, Kazakhstan offers rich opportunities across both the undergraduate and postgraduate space.
Students here aren’t just curious about global education, they’re actively planning for it.
K12 and Undergraduate Recruitment
In Kazakhstan, students start exploring international education early, often by Grade 9 or 10. Many come from top private or international schools in cities like Almaty, Astana, and Shymkent, following IB, A-Level, Cambridge, or U.S. high school programs. They’re globally minded, English-proficient, and academically strong—ready for everything from boarding schools and foundation years to competitive undergraduate degrees.
At the undergraduate level, families are deeply involved in the planning process. They’re looking for quality education, clear career outcomes, and safe, supportive environments, often in countries like the UK, U.S., Germany, Canada, and South Korea. What they value most? Personal connection. Face-to-face meetings at education fairs in Kazakhstan, school visits, or counselor sessions go a long way. These conversations about programs, scholarships, and admissions build the trust that turns interest into strong applications.
Postgraduate Recruitment
At the master’s level, it’s all about career fit and global recognition. Many Kazakh students are early-career professionals or scholarship recipients, including through the Bolashak Program, which continues to fund high-achieving postgraduates to study abroad.
They’re looking for one- to two-year programs in high-impact areas like business, engineering, data science, public policy, and healthcare, especially those that include internships, work placement options, or post-study work rights. Prestige matters, but so does employability.
These are selective, well-informed applicants. They’ll check your rankings, compare your graduate outcomes, and ask detailed questions about program content. If you want to engage this audience, you need to show up, in person and online, with the right message and the right team.
The Importance of Education Fairs in Kazakhstan
Face-to-face events are a cornerstone of student recruitment in Kazakhstan. Education fairs in Almaty and Astana attract thousands of students and parents each year who value the chance to ask real questions, meet real people, and get a sense of your institution beyond the brochure.
Our fairs offer more than just foot traffic, they create opportunities to connect with school counselors, education agents, scholarship officers, and alumni networks, all of whom play a critical role in shaping student decisions.
Want to build recognition fast? A booth at a fair, a counselor luncheon, or a targeted school visit before or after the event can fast-track awareness and trust, especially for lesser-known institutions.
Online Engagement
Digital recruitment is rapidly expanding in Kazakhstan. Students from more remote regions—and even in big cities—are turning to virtual fairs, webinars, social media, and alumni videos to guide their decisions. If you’re not already active online, you’re missing out on a big slice of the market.
Our online education fairs in Kazakhstan bring together students from across the country, and even from neighboring Central Asian nations, allowing you to engage in real time, host live chats, and showcase programs with minimal travel. These events are especially useful for reaching families who may not travel to in-person events but are still eager to explore global options.
For institutions serious about this market, a hybrid strategy, combining digital with in-person presence, is now essential.
What Makes Kazakhstan a Strategic Market?
Kazakhstan stands out for several reasons:
- A well-educated, globally curious youth population
- Strong public investment in scholarships like Bolashak
- An expanding base of English-taught K–12 programs
- High demand for career-aligned, internationally recognized degrees
- A preference for personal engagement and clear communication
It’s not just about numbers, it’s about quality, consistency, and long-term relationships.