Why Join our Education Fairs in Bulgaria?
Bulgaria is an emerging and highly promising market for international student recruitment, with over 250,000 students in tertiary education and a growing appetite for study abroad. More than half of high school graduates are seriously considering overseas bachelor’s degrees, while over 25,000 Bulgarians are already pursuing tertiary studies abroad. While the Erasmus+ scholarship program remains a key funding source, a rising number of students are self-funded, broadening recruitment opportunities. Our education fairs in Bulgaria are tailored to connect institutions with motivated high school, undergraduate, and postgraduate students. Meet qualified candidates, build brand presence, and tap into this increasingly mobile student population.
Upcoming Student Recruitment Fairs in Bulgaria – 2025 / 2026 Schedule
Participants of our Education Fairs in Bulgaria
Join top colleges, universities, business schools, and boarding schools at our premier education fairs in Bulgaria. Below is a small selection of the esteemed institutions that regularly take part in our annual events.
Why Recruit Students in Bulgaria?
Bulgaria might be a relatively small market, but it’s one with a lot of potential, and it’s growing. What we’re seeing across the board is a steady rise in interest in international education, driven by an educated population, strong English proficiency, and a growing middle class that sees studying abroad as a gateway to global career opportunities. EU membership makes mobility easier, and Bulgarian students are becoming increasingly proactive when it comes to mapping out their academic and professional futures.
K–12: Early Movers Looking for International Pathways
In cities like Sofia, Plovdiv, Varna, and Burgas, more and more families are exploring international options for their children, well before university. A lot of Bulgarian students are already in IB, British, or American curriculum schools, so the leap to boarding schools or pre-university programs abroad feels natural to them.
Parents are looking for environments that offer academic challenge, cultural exposure, and a competitive edge, and they’re planning early. Our K–12 education fairs in Bulgaria are designed to connect these families directly with boarding schools and pathway providers. Schools that invest in visibility here and build relationships with local counselors and parent associations tend to gain trust quickly and convert interest into applications.
Undergraduate: Strategic Choices and Career Awareness
At the undergraduate level, Bulgarian students are increasingly driven, informed, and focused on outcomes. The UK, Netherlands, Germany, Austria, and the U.S. remain top destinations, and affordability, employability, and visa policy all factor heavily into decision-making.
Popular study areas include business, computer science, psychology, engineering, and international relations. These students are looking for programs that combine strong academics with real-world career value: think internships, flexible admissions, and work options after graduation.
Bulgarian students value programs that combine strong academics with real-world career opportunities, such as internships and post-graduation work options. Our education fairs in Bulgaria offer direct access to students from top-tier local and international high schools, many of which have a strong university-prep focus.
According to the 2024 ICEF Monitor, Bulgaria has seen a notable increase in outbound undergraduate mobility, especially toward career-aligned degrees and institutions with strong student support and visa pathways.
Postgraduate: Globally Minded and Career-Driven
At the postgraduate level, Bulgaria is home to a growing number of students and young professionals who see a Master’s degree abroad as a strategic investment in their career. Fields like data science, public policy, sustainability, health, and AI are in demand, and students are looking closely at career outcomes and funding options.
Postgraduate education fairs in Bulgaria attract decision-ready applicants who are actively comparing offers. Institutions that also engage with local universities, Erasmus+ partnerships, and scholarship bodies can unlock even more potential.
Long-Term Recruitment Strategy: Build Visibility + Relationships
Success in Bulgaria isn’t just about attending a fair once a year. Institutions that invest in local presence, through school visits, alumni engagement, and partnerships with counselors and agents—build lasting credibility.
All our education fairs in Bulgaria take place in 5-star venues, with well-structured visitor registration, lead scanning, and options for personalized branding. This ensures not only great visibility, but also efficient follow-up with qualified leads.
So, why Bulgaria? Because it’s a forward-looking market with students who are globally ambitious, academically capable, and ready to take the next step, with the right guidance and support. Whether you’re recruiting for boarding, undergrad, or postgrad, now’s a smart time to build or grow your presence in this promising market.