Why Join our Education Fairs in Brazil?
Welcome to South America’s top international student recruitment market. With a population of over 210 million, Brazil is the largest source of international students in Latin America, with nearly 90,000 Brazilians currently studying abroad (UNESCO). Our education fairs, supported by the Science without Borders program, offer direct access to students seeking undergraduate, graduate, and pathway programs abroad. Participate in traditional student fairs across five major cities, from Rio de Janeiro to Salvador, and connect with students at top international high schools. Enhance your outreach through student counselor forums, valuable networking events designed to build long-term recruitment partnerships in Brazil.
Upcoming Student Recruitment Fairs in Brazil – 2025 Schedule
Participants of our Education Fairs in Brazil
This is a selection of schools and universities that took part in our networking events and international education fairs in Brazil
Why Recruit Students in Brazil?
Brazil is the powerhouse of international student mobility in Latin America. With over 90,000 Brazilian students currently enrolled in higher education abroad, the country represents a high-potential recruitment market for institutions seeking academically motivated, globally minded candidates. This outbound trend reflects a growing middle class and an increasing appetite for globally recognized degrees, especially in areas like business, engineering, health sciences, international relations, and STEM (EducationUSA Brazil).
Mobility data reveals that Brazilian students are not only increasing in number but also diversifying their destinations. While countries such as the United States, Canada, the UK, Portugal, and Argentina continue to attract large volumes, there is a notable rise in interest in newer destinations like Ireland, Spain, and select Asia-Pacific nations offering English-medium instruction and competitive tuition fees (ICEF Monitor). This shift indicates a more informed and value-conscious student population, particularly at the bachelor’s and master’s levels.
Undergraduate students and their families are often focused on institutional prestige, campus safety, and long-term ROI, whereas graduate applicants are typically career-driven, seeking international exposure, internships, and employability after graduation (UNESCO UIS). For both groups, the desire to gain a competitive edge in the job market through international education remains a powerful motivator.
In this context, education fairs in Brazil play a pivotal role. These events, organized regularly in cities like São Paulo, Rio de Janeiro, Brasília, and Belo Horizonte, offer universities a direct channel to thousands of prospective students and their families. More than just promotional platforms, fairs provide essential in-person engagement where institutions can build trust, communicate program benefits, and answer detailed questions about admissions, scholarships, post-graduation work options, and student life abroad.
Given Brazil’s mobility patterns and the strength of its demand for international education, institutions that participate in targeted recruitment events and fairs are far more likely to establish brand recognition and convert student interest into enrollments.