DATE

6 – 9 October 2026

TIME

10:00 – 18:00

COST

€ 1,250

Undergraduate Fair

The Student Recruitment Tour Belgium and Germany is a focused undergraduate recruitment series connecting international universities with high-achieving, globally minded high school students.

Taking place across Brussels, Frankfurt, Düsseldorf, and Cologne, this tour offers a highly efficient way to engage with pre-qualified students, school groups, and counselors in a structured, high-conversion environment.

With 1,500+ expected students and 13+ participating schools, this is one of the most targeted recruitment opportunities in Western Europe for bachelor’s programs.

Page Contents

Why take part in the Student Recruitment Tour Belgium and Germany?

Access 1,500+ High-Intent Undergraduate Students

Meet students actively exploring:

  • Bachelor’s degrees abroad
  • Foundation and pathway programs
  • English-taught undergraduate courses

These are well-prepared, counselor-supported candidates, not casual visitors.

Engage Directly with Top International Schools

Over 13 leading secondary schools participate, bringing organized student groups.

You will connect with:

  • IB, British, American, and bilingual curriculum students
  • Academically strong, internationally oriented candidates
  • Students guided by experienced university counselors

Hosted Inside International High Schools (Higher Conversion)

Unlike large exhibition halls, events take place on school campuses, creating:

  • Smaller, more focused audiences
  • Higher-quality conversations
  • Stronger trust and engagement

This format consistently delivers better lead quality and conversion rates.

Build Relationships with Counselors and Influencers

In undergraduate recruitment, school counselors and parents are key decision-makers.

This tour enables direct access to:

  • University guidance counselors
  • Teachers and school leadership
  • Engaged parents

Efficient Multi-City Recruitment Strategy

Instead of coordinating multiple school visits, this tour allows you to cover 4 strategic cities in 4 days, maximizing ROI and time efficiency.

Event Format: Built for Targeted Lead Generation

This tour is designed for focused, high-quality recruitment interactions.

Participation includes:

  • Direct access to pre-registered students
  • Face-to-face engagement in school settings
  • Opportunities for presentations or info sessions
  • Strong lead capture and follow-up potential
The Student Recruitment Tour Belgium and Germany connects universities with academically ambitious undergraduate prospects across four key student cities: Brussels, Frankfurt, Düsseldorf, and Cologne.

LOCATIONS

Belgium, Germany, Europe

  • 1

    Brussels

  • 2

    Frankfurt

  • 3

    Düsseldorf

  • 4

    Cologne

Pricing Information

€ 1,250

Frankfurt Undergraduate Education Fair
€ 1,250
Brussels Undergraduate Education Fair
€ 1,250
Düsseldorf Undergraduate Education Fair
€ 1,250
Cologne Undergraduate Education Fair
€ 1,250
Full Tour – All Cities
€ 5,000
MORE INFO

Event Itinerary & Key Details

6 October 2026 – Education Fair Brussels
Targeting undergraduate candidates
Taking place at international school in Santo Brussels

7 October 2026 – Education Punta Frankfurt
Targeting undergraduate candidates
Taking place at international school in Frankfurt

8 October 2026 – Education Fair Düsseldorf
Targeting undergraduate candidates
Taking place at international school in Düsseldorf

9 October 2026 – Education Fair Cologne
Targeting undergraduate candidates
Taking place at international school in Cologne

• One booth per fair with up to two participants per booth
• Smart booth: QR codes for brochures and lead generation via the Scan App
• Transfers between venues (schools, suggested hotels, airports)
• Meals and beverages during events
• Networking cocktail
• Advertisement
• Access to the custom Scan App
• Strict tour coordination, following all safety precautions

The Student Recruitment Tour Belgium and Germany connects universities with academically ambitious undergraduate prospects across four key student cities: Brussels, Frankfurt, Düsseldorf, and Cologne. Each event takes place directly at partner international high schools, creating a focused, school-based environment where universities can engage with students already preparing for international higher education.

The format includes university fairs, short spotlight presentations, and informal conversations with students and counselors about programs, admissions, scholarships, and studying abroad. Across the tour, institutions benefit from high-quality engagement, organized student attendance from 13+ schools, and seamless lead capture through the Smart Scan App, ensuring efficient follow-up with motivated students exploring international bachelor’s degrees.

Visitor info & Target audience

No. of visitors
1,500

You will meet
High school juniors and seniors
Students from international and national schools
Families exploring study abroad options
University counselors and advisors

Visitor profile

Academically ambitious
Internationally focused
Actively researching bachelor’s programs

The Belgian Study Abroad Market

Latest Belgian Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)

At this point a total number of 17,165 Belgian students are studying abroad for a degree in higher education, according to UNESCO.

Trend insight
Belgian students are highly multilingual and open to international bachelor’s degrees taught in English.

Popular study destinations among Belgian students

  • UK – 3,050

  • Germany – 2,850

  • France – 2,305

  • USA – 745

  • Switzerland – 570

  • Spain – 483

MARKET REPORT BELGIUM

Read more

The German Study Abroad Market

Latest German Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)

At this point a total number of 138,800 German students are studying abroad. The outbound mobility rate of German students is 4,8%.

Trend insight:
Interest in studying abroad is increasing at an earlier stage, with more students considering international bachelor’s degrees and pathway programs directly after high school.

Popular study destinations among German students

  • Austria – 37,800

  • Netherlands – 22,600

  • Switzerland – 12,500

  • UK – 9,600

  • USA – 7,800

  • France – 4,800

MARKET REPORT GERMANY

Read more

Participants

Past editions of the Student Recruitment Tour Belgium and Germany have welcomed leading international universities, colleges, and business schools. Please send us an email for a recent overview of participants.

Why This Tour Works (Compared to Traditional Fairs)

  • Smaller, highly targeted audiences
  • Pre-qualified, counselor-guided students
  • School-based environment → higher engagement
  • Stronger relationship-building opportunities
  • Efficient multi-city format

Enquiry form

If you would like to reserve your spot at these Education Fairs or if you want to receive detailed information including a price quote, please fill out the pre-registration form below. Submitting this form is obligation free!

Booth and exhibitor options

FAQ

International universities, colleges, and business schools offering bachelor’s degrees, foundation programs, and pathways.

Events are hosted inside international high schools, ensuring:

  • Pre-qualified students
  • Smaller, focused groups
  • Higher-quality interactions

Over 1,500 students across 4 cities, with organized school group participation.

  • IB, British, American, and bilingual curriculum students
  • Academically strong and internationally oriented
  • Supported by counselors and parents

Through:

  • Direct conversations with students
  • Engagement with counselors
  • Presentations and info sessions

No. This tour is exclusively focused on undergraduate recruitment.

You can register by filling out the enquiry form on our website. Once submitted, our team will confirm availability and provide further details.

Booth locations are assigned by the event organization. If you have any specific requests or questions, please submit a pre-registration request and we’ll be happy to look into it.

Accommodation is not included in the exhibitor package. However, we can make suggestions for hotels at or near the venue. Once you register, we will provide details on recommended hotels and how to book at favorable rates.

Airport–hotel transfers will be arranged, with more information shared once you’ve registered for the event

With SmartScan technology, you can effortlessly collect and manage student leads throughout the tour thru Belgium and Germany, allowing for easy follow-up and continued engagement with prospective students after the fairs

Bring banners, brochures, business cards, and any promotional materials you’d like to distribute. A laptop or tablet can be useful for presentations.