DATE
27 – 28 November 2026
TIME
9:00 – 17:00
COST
€ 2,995
Student Fair
The Master Education Fair Netherlands is the only recruitment event in the country fully dedicated to prospective master’s students. It brings together motivated bachelor’s students and (young) professionals who are actively exploring their next academic step. For universities, the fair offers a focused platform to present master’s programs, strengthen visibility, and engage directly with a highly relevant audience. Taking place alongside major education fairs, it also delivers additional visitor flows, strong context, and valuable networking opportunities with national and international partners.
Why take part in the Master Education Fair Netherlands?
The Master Education Fair Netherlands is the leading student recruitment event for universities seeking to attract high-quality master’s students in the Dutch and international market. With approximately 70% of Dutch university (WO) students progressing to a master’s degree, demand for postgraduate education in the Netherlands remains strong and continues to grow.
While research-oriented master’s programs attract the largest share of students, interest in professional (polytechic) master’s programs is rising steadily. In addition, demand is no longer limited to current bachelor’s students. We are seeing growing interest from (young) professionals who want to deepen their expertise or accelerate their careers through a master’s degree.
The Master Education Fair Netherlands offers universities a direct, efficient, and targeted way to reach this motivated audience.
What makes the Master Education Fair unique?
This Master Education Fair is the only recruitment fair in the Netherlands exclusively focused on prospective master’s students. It brings together ambitious bachelor’s graduates and working professionals who are actively exploring master’s programs in the Netherlands and abroad.
For universities, this creates a unique opportunity to engage face-to-face with qualified candidates, present academic offerings in depth, and support students at a crucial decision-making moment.
By participating, universities can:
- Reach motivated master’s candidates who are actively comparing programmes and institutions
- Increase program visibility and student enrollment through direct interaction
- Strengthen institutional branding within a postgraduate-focused environment
- Network with universities and education partners from the Netherlands and internationally
- Benefit from additional visitor flows thanks to the fair’s overlap with the Education Fair Netherlands
The strength of this ecosystem is clear: 35% of visitors to Education Fair Netherlands indicate interest in a master’s program, even though master’s study is not the fair’s primary focus. This demonstrates strong untapped demand among internationally oriented students.
The Netherlands as a master’s recruitment market
The Netherlands remains a high-potential recruitment market for postgraduate education. In the 2023–2024 academic year, more than 51,500 students were enrolled in master’s programs, confirming a sustained upward trend in postgraduate participation. Around one-third of new master’s students in Dutch higher education are international, highlighting the country’s global attractiveness as a study destination.
Student mobility further strengthens recruitment potential. Approximately 18% of higher education students in the Netherlands are internationally mobile, with master’s students showing significantly higher mobility than bachelor’s students (27% versus 15%). This means universities can engage a large pool of candidates who are open to international study options.
In addition, research by Nuffic, the Dutch organization for internationalization in education, shows that around two-thirds of Dutch students are interested in studying abroad, driven by academic quality, international exposure, and career prospects.
LOCATION
Netherlands, Europe
- 1
Utrecht
Event Itinerary & Key Details
Master Education Fair Netherlands – 27 and 28 November 2026
Location: Jaarbeurs Utrecht
Opening hours: 09:00 – 17:00
- Fully constructed 3 x 3 m stand with truss system
- Large back wall banner (245 cm wide × 265 cm high – artwork supplied by exhibitor)
- Professional stand lighting
- Power connection
- Carpet flooring
- One standing table and two stools
- Drinks and lunch for two staff members
- Listing in the official fair magazine
- Lead scan app – all visitors receive a personalized badge, allowing you to easily scan and collect visitor data via a mobile app, with real-time access to your leads
- Exhibitor name listing on the website
- Access to the exhibitor networking reception after the first day of the fair
🇳🇱 One-to-One Master’s Consultations
Engage directly with prospective master’s students and (young) professionals from the Netherlands in focused one-on-one conversations. These personal meetings allow you to discuss program content, entry requirements, career outcomes, and next steps, helping candidates confidently assess whether your master’s programis the right fit.
📨 Admission & Application Guidance
Meet well-informed candidates who are actively preparing for a master’s degree. Answer detailed admission questions, clarify prerequisites, and where applicable offer conditional advice or fast-track application insights to strengthen your recruitment impact.
🎓 Master’s Program Presentations
Host dedicated presentations to showcase your master’s programs, academic strengths, research focus, and student experience. These sessions help you stand out, communicate your unique value, and engage both prospective students and their influencers at a key decision moment.
🌍 Expert Seminars & Career Perspectives
Take part in expert-led sessions addressing postgraduate study options, international academic pathways, and career outcomes after a master’s degree. Support students in comparing programmes, countries, and future opportunities.
💶 Tuition Fees & Funding Information
Provide clear and transparent information on tuition fees, scholarships, grants, and funding opportunities. Cost and return on investment are crucial factors for Dutch master’s candidates—your guidance helps them make informed choices.
🏡 Student Life & Living Abroad
Address practical questions around housing, cost of living, campus life, and work-study balance. Helping candidates picture their life during a master’s program builds confidence and commitment.
📑 Visa, Residence & Post-Study Opportunities
Explain visa and residence permit processes, timelines, and post-graduation options such as job search years, work permits, or further academic pathways. Clear guidance removes barriers and supports confident decision-making.
Visitor Info & Target Audience
No. of visitors
38,000 (expected)
Total number of the Students at the Education Fairs in the Netherlands over the entire weekend
Target audience
University Bachelor’s Graduates, Current Master’s Students,Young Professionals Exploring Postgraduate and PhD Opportunities
The Netherlands Study Abroad Market
Latest Netherlands Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)
At this point a total number of 19,285 Dutch students are studying abroad. These are the most popular study abroad destinations for students from the Netherlands:
Popular study destinations among Dutch students
Belgium – 4,275
UK – 3,669
Germany – 2,162
USA – 2,086
Turkey – 741
Austria – 576
Participants
Previous editions of the Education Fairs in the Netherlands have been attended by some of the leading international universities, colleges and business schools, including the ones listed here.
FAQ Master Education Fair Netherlands
– Research Universities
– Private education providers
– International education institutions offering master’s programs
– Stakeholders offering services related to financing, diploma recognition and study opportunities, etc.
You can register by filling out the enquiry form on our website. Once submitted, our team will confirm availability and provide further details.
Airport-hotel transfers are not provided, but most hotels offer transfer services upon request. Taxis are available at the designated taxi stands at the airport, or you can use ride-hailing services like Bolt and Uber for a convenient option. For those traveling by train, the event venue is located near Utrecht Central Station, making it easy to reach by public transport. Traveling by train might be a great alternative if you’re coming from the airport or other nearby cities, as it’s a quick and efficient way to get to the fair.