DATE
7 November 2025 – 8 May 2026
TIME
10:00 – 16:00
COST
€ 3,150
Student Fair
Be part of the 2025–2026 Master Education Fairs Germany, the premier student recruitment tour for international universities and business schools targeting the German postgraduate market. Now in its 23rd edition, this well-established series will visit 9 key academic cities across Germany, connecting institutions with thousands of highly qualified bachelor’s graduates, final-year students, and young professionals exploring international master’s programs. With up to 3,000 prospective students per city, the fairs offer a powerful platform to promote your graduate degrees, engage with serious applicants, and elevate your brand in one of Europe’s most promising outbound student markets.
Why take part in the Master Education Fair Germany?
The 23rd edition of the Master Education Fair Tour takes you to Germany’s most influential academic cities: Berlin, Munich, Cologne, Stuttgart, Frankfurt, Hamburg, Münster, Nuremberg, and Düsseldorf. Against a backdrop of increasing global mobility and shifting career expectations, German students are more globally minded than ever, seeking advanced degrees abroad that offer international exposure, specialized expertise, and competitive career advantages.
Recent trends show a strong uptick in interest among German bachelor’s graduates in pursuing master’s programs overseas, particularly in business, law, STEM, and sustainability-related fields. Many are motivated by the desire for multicultural learning environments, improved employment prospects, and access to programs with practical industry links or global rankings.
As an exhibitor, you’ll have a prime opportunity to connect with high-caliber students from top German universities who are actively researching international master’s, MBA, and LLM programs. Beyond your exhibition booth, you can hold targeted one-on-one meetings with well-prepared candidates and deliver a 20-minute presentation to share your unique value proposition with a larger audience.
This is more than a recruitment event, it’s a strategic touchpoint for institutions looking to position themselves as a top choice in one of Europe’s most dynamic outbound markets. Meet the future of global talent and take your graduate recruitment strategy to the next level.
A unique student fair format
The Master Education Fair Germany offers exhibitors a structured platform to connect with prospective master’s, MBA, and LLM students. Institutions can deliver targeted presentations on graduate programs, admissions, funding, and career prospects, while also engaging in one-on-one meetings with motivated students from top universities.
The dedicated exhibition program allows institutions to showcase specialized degrees, scholarship options, and employment outcomes, helping students make informed study choices.
LOCATIONS
Germany, Europe
- 1Düsseldorf
- 2Nuremberg
- 3
Munich
- 4
Cologne
- 5
Stuttgart
- 6Hamburg
- 7
Berlin
- 8
Frankfurt
- 9Münster
Pricing Information
€ 3,150
Price per city – Master Education Fair Germany
€ 3,150
Fully equipped, 9 m2 meter exhibitor booth
Event Itinerary & Key Details
7 November 2025 – Cologne education fair
Location: Palladium
10:00 – 16:00
21 November 2025 – Stuttgart education fair
Location: Carl Benz Arena
10:00 – 16:00
28 November 2025 – Hamburg education fair
Location: Edel Optics Arena
10:00 – 16:00
3 December 2025 – Berlin education fair
Location: IHK Berlin
10:00 – 16:00
8 December 2025 – Frankfurt education fair
Location: Goethe University
10:00 – 16:00
21 March 2026 – Munster education fair
Location: Mensa am Ring
10:00 – 16:00
17 April 2026 – Düsseldorf education fair
Location: TheFrame
10:00 – 16:00
24 April 2026 – Munich education fair
Location: MTC World of Fashion
10:00 – 16:00
8 May 2026 – Nuremberg education fair
Location: Arena Nurnberger Versicherung
10:00 – 16:00
🎤 University Presentations
Showcase your master’s, MBA, and LLM programs in dedicated presentation sessions across Berlin, Munich, Cologne, Stuttgart, Frankfurt, Hamburg, Münster, Nuremberg, and Düsseldorf. Highlight your institution’s academic strengths, career opportunities, and unique offerings to an audience of highly motivated graduate students.
🌍 Study Abroad Seminars
Participate in discussions comparing international master’s programs with Germany’s education system. Provide valuable insights on application processes, career prospects, and funding options, helping students navigate their study abroad choices.
📄 Admissions and On-the-Spot Consultations
Engage directly with German students at your booth, answering questions about admissions, program structures, and scholarship opportunities. Offer preliminary eligibility assessments and guide students on how to apply successfully.
🤝 Personalized One-on-One Consultations
Connect with students in Berlin, Munich, Frankfurt, and other cities through focused one-on-one meetings. Discuss their academic and career goals, helping them find the right master’s program to fit their aspirations.
💰 Scholarships and Financial Aid Advice
Inform students about graduate scholarships and funding opportunities, including well-known programs like DAAD (German Academic Exchange Service), as well as financial aid options specific to your institution or country.
🏠 Housing and Cost of Living Information
Provide practical advice on student accommodation, living costs, and budgeting for life abroad. Help students prepare for a smooth transition by sharing insights into housing options and day-to-day expenses.
🛂 Visa and Immigration Support
Guide students through the visa application and immigration process, ensuring they understand the requirements for studying in your country. Help them feel confident in taking the next steps toward their international education.
- A 9m² customized exhibitor booth, designed to reflect your institution’s unique brand and identity, providing a professional and inviting space for engagement. A personalized look and feel, with the option to display your university’s logo, colors, and key visual elements.
- Participation for two representatives from your institution.
- Wi-Fi access to ensure seamless connectivity throughout the event.
- Listing in the exhibitor directory (both online and offline) and featured on the event website, ensuring visibility for your institution.
- Catering for two participants, providing refreshments throughout the day to keep your team energized and ready to engage with prospective students.
Visitor info & Target Audience
No. of visitors
3,000 (2024 data)
unique visitors per location (on average)
Target Audience
University Bachelor’s Graduates, Current Master’s Students,Young Professionals Exploring Postgraduate and PhD Opportunities
The German Study Abroad Market
Latest German Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)
At this point a total number of 126,359 German students are studying abroad. The outbound mobility rate of German students is 4,8%. These are the most popular study abroad countries:
Popular study destinations among German students
Austria – 34,127
UK – 12,013
Switzerland – 11,623
USA – 5,361
Turkey – 4,973
France – 3,693
Participants
Previous editions of the Master Education Fairs in Germany have been attended by some of the world’s leading international universities, research institutes and business schools, including the ones listed here.
For a complete list our exhibitors please see the FAQ section below.
Expand Your Student Recruitment in Germany
Beyond the Master Education Fair Germany, exhibitors can tap into additional student recruitment opportunities tailored to different academic pathways. The Bachelor Education Fairs Germany connects universities with high school graduates exploring undergraduate programs, while the Vocational Education Fair Germany focuses on career-oriented training, apprenticeships, and technical education.
FAQ
This master study abroad fair in Germany is open to institutions looking to recruit postgraduate students, including:
🏫 Universities & Business Schools – Promote master’s, MBA, and LLM programs.
🌍 International Study Organizations – Highlight study abroad and exchange programs.
📚 Graduate Schools & Research Institutes – Attract students for advanced degrees and PhD programs.
💼 Government & Scholarship Bodies – Provide details on funding and scholarships.
🏢 Education Service Providers – Offer language training, test prep, and student housing solutions.
The following institutions have participated in the previous edition of the Master Education Fair Germany:
- Accademia Del Lusso (Italy)
- Campus M University (Austria)
- Constructor University (Germany)
- Corvinius University (Hungary)
- Deusto Business School (Spain)
- Dublin City University (Ireland)
- Edith Cowan University (Australia)
- Education in Ireland
- FH Kufstein Tirol (Austria)
- FH St. Polten (Austria)
- FH Technikum Wien (Austria)
- FH Wiener Neustadt (Austria)
- FH Campus Wien (Austria)
- FH Joanneum (Austria)
- FH Karnten (Austria)
- FH Upper Austria (Austria)
- FH Salzburg (Austria)
- FH Voralberg (Austria)
- FOM Hochschule (Austria)
- Unibz – Freie Universitat Bozen (Italy)
- Friedrich Alexander Universitat Erlangen Nurnberg (Germany)
- GOstralia
- GOmerica
- Hamburg Media School (Germany)
- Hector School of Engineering and Management (Germany)
- Hochschule Biberach (Germany)
- Hochschule Frenius (Germany)
- International School of Management – ISM (Germany)
- IT:U (Autria)
- Johannes Kepler Universitat Linz (Austria)
- KU Eichstatt-Ingolstadt (Germany)
- MCI (Austria)
- Montan Universitat Leoben (Austria)
- Steinbeis School of Management (Germany)
- Technische Hochschule Augsburg (Germany)
- Technische Hochschule Deggendorf (Germany)
- Technische Hochschule Rosenheim (Germany)
- Trinity College Dublin (Ireland)
- Universitat Munchen (Germany)
- Universitat Liechtenstein (Liechtenstein)
- Paris Lodron Universitat Salzburg (Austria)
- University College Cork (Ireland)
- N/W University (Switzerland)
- University of Galway (Ireland)
- University of Groningen (Netherlands)
- University of Limerick (Ireland)
- University of St Andrews (UK)
- Vetmeduni Wien (Austria)
- WU Wien (Austria)
- Zeppelin Universitat (Germany)
You can register by filling out the enquiry form on our website. Once submitted, our team will confirm availability and provide further details.
Presentation slots are limited, so it’s recommended to secure your spot early. For more details on how to reserve a presentation, please reach out.
Airport-hotel transfers are not provided, but they can be arranged by the hotels upon request. Upon arrival, taxis can be taken from the designated airport taxi stand, or ride-hailing services such as Bolt and Uber can be used.
To follow up effectively with students after attending the Master Education Fairs in Germany, here’s what you need to do:
Pre-Fair Registration: Before the fair, students register online, providing essential information such as their name, academic background, and areas of interest. Upon arrival, they check in, receive a personalized badge with a QR code or RFID tag, and can use event apps to keep track of their interactions.
Tracking Engagement: As a university representative, you can scan the student’s badge when they show interest in your booth or ask questions. This scan automatically logs their details, including contact info and specific interests, helping you keep track of every interaction.
Follow-Up After the Event: Once the fair concludes, you’ll have access to a list of students you interacted with. You can then reach out with tailored emails or phone calls that reference the topics you discussed, providing more information or next steps to guide them in their decision-making process.
This approach makes it easy to stay organized and ensures that no potential lead is missed.