DATE
28 – 29 March 2026
TIME
10:00 – 18:00
COST
MYR 5,400
Student Fair
Be part of our International Education Fair in Malaysia and meet over 7,000 students from the country’s main education hubs, Penang. Happening in March 2026, the timing fits perfectly with the academic calendar. Since 2019, this event has been a must-attend for leading international universities and colleges looking to recruit talented Malaysian students for their undergraduate and graduate study programs.
Why take part in the International Education Fair Malaysia?
The International Education Fair Malaysia is your gateway to one of Southeast Asia’s most vibrant student markets, where interest in studying abroad is growing rapidly. Malaysia has a strong tradition of student mobility, with thousands of students heading overseas each year to further their education. This fair offers a rare opportunity to meet these highly motivated students face-to-face as they actively explore their options.
Our itinerary features long-established fairs in Penang (March) and Kuala Lumpur (expected 2027), Malaysia’s key education hubs. It brings local and international institutions together under one roof. Students can discover a wide range of programs, explore scholarship opportunities, attend educational talks, watch live demonstrations, join workshops, and even take free career interest tests to help guide their choices.
Beyond student recruitment, the fairs are also designed to build lasting partnerships between institutions and the wider education community. They provide a space for sharing ideas, feedback, and opportunities that lead to stronger connections and collaborative growth. With global student mobility rebounding and universities once again traveling to meet students in person, demand for participation is higher than ever. We recommend registering early to secure your place at these highly sought-after events.
LOCATIONS
Malaysia, Asia
- 1
Penang
Pricing Information
(as of) MYR 5,400
Shell Scheme Booth – Education Fair Penang (2 days)
MYR 5,400
Event Itinerary & Key Details
Education Fair Penang, Malaysia
28 – 29 March 2026
Location: Setia Spice Convention Center, Penang
10:00 – 18:00
Participation in the Education Fair Malaysia includes:
- Exhibition Stand: 6m² (3m x 3m) fully equipped with a table and two chairs.
- Collect and manage student data and leads.
- Website listing on event website
- Promote your institute via event facebook and instagram postings
- Free talks and demo slot (first come first serve basis)
- Tea and coffee
Meet students one-on-one at the International Education Fair Malaysia to answer their questions and give tailored advice on study programs, application processes, and career pathways. These personal conversations help you build trust and leave a lasting impression, making it more likely students will choose your institution.
📄 Admissions Support & Instant Offers
Engage with students directly, respond to their admission queries, and, for qualified applicants, issue provisional letters of admission right at the fair.
🎤 Institution Presentations
Take the stage to showcase your university or college to a wider audience. Share what makes your programmes unique, give a glimpse into campus life, and highlight the opportunities that set you apart.
📚 Study Abroad Talks
Be part of informative sessions at the International Education Fair Malaysia that explore international study options, comparing global education systems and offering insights into the latest trends in student mobility.
💰 Scholarships & Financial Guidance
Help students understand the costs of studying abroad, from tuition fees to living expenses, while highlighting scholarship opportunities and financial aid options available at your institution.
🏠 Accommodation Advice
Provide practical information on housing options in your country so students can plan for a smooth and comfortable transition.
🛂 Visa & Immigration Support
Share up-to-date information on visa and immigration requirements, ensuring students know exactly what’s needed to begin their study journey abroad.
By joining these sessions at the Malaysia Education Fair, your institution can connect directly with thousands of motivated Malaysian students, answering their biggest questions, addressing their concerns, and positioning your university as a top choice for their future studies.
The Malaysia Education Fair is being promoted thru the following channels optimizing visitor turn out:
- Facebook and Instagram Boosts – 500,000 impressions
- TikTok boosts – targeted at 18-30 year olds only
- Google Ad boosts – targeted at 40 – 55 year olds
- Street buntings – minimum of 500 pieces in high volume traffic areas in KL and Penang (and surrounding areas)
Visitor Info & Target Audience
No. of visitors
7,000 (2025)
Registered visitors for the Education Fairs in Penang and Kuala Lumpur
Target audience
High School and College Graduates
University Pathway and Transition-year students
University Bachelor and Master Students
Young Professionals
Popular subject areas (2025)
Medicine and Allied Sciences – 23,6%
Engineering – 20,6%
Computer Science – 17,7%
Business & Management – 14,7%
Accounting & Finance – 6.5%
Media Studies – 5,9%
Education – 2,4%
Student age groups (2025)
The Malaysian Study Abroad Market
Latest Malaysia Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)
At this point a total number of 55,311 Malaysian students are studying abroad (source: UNESCO). The most popular study abroad destinations among students from Malaysia are:
Popular study destinations among Malaysian students
Australia – 15,826
UK – 12,143
USA – 4,816
Germany – 2,000
Canada – 1,500
MARKET REPORT MALAYSIA
Read more
Participants of the Education Fair Malaysia
Previous editions of the Malaysian Education Fair have been attended by some of the world’s leading international universities, colleges and business schools, including:
FAQ International Education Fair Malaysia
📚 Universities and Colleges
🎓 Business Schools
🗣️ Language Schools
🏫 Boarding and Private Schools
📖 Foundation and Preparatory Programs
🏛️ Government Bodies and Scholarship Organizations
📑 Education Consultants and Student Services
Presentations are a powerful way to showcase your institution, highlight your academic programs, and share what makes your student experience unique, all in a format that builds trust and sparks genuine interest. Whether your goal is to raise brand visibility or attract student applications, this is your chance to connect with a highly motivated and education-focused audience.
Presentation slots are limited and tend to fill up fast. To find out more or to reserve your slot, please contact us or complete the registration form.
Accommodation is not included in the exhibitor package. Once you register, we will provide details on recommended hotels and how to book.
You’ll receive a certain number of leads of students who registered for the fair, allowing you to follow up via email or other communication channels.