DATE

25 October 2025

TIME

10:00 – 18:00

COST

€ 2,590

Private and Boarding School Fair

Participate in the premier high school fair Bulgaria to attract top-tier students from prestigious schools in Sofia and its surrounding areas for enrollment in your college, international high school, or IB program. This exclusive event focuses solely on K-12 education and stands out for its uniqueness. Seize the opportunity to engage directly with students and their parents.

Page Contents

Why take part in the High School Fair Bulgaria?

We welcome you to the High School Fair Bulgaria in Sofia. This event targets families that are looking for the best private and boarding school education for their children. Bulgaria is one of the fastest growing study abroad markets for K12 education in Europe. This trend is driven by growing GDP and an education system that is developing slowly. This drives demand for quality education abroad.

The opportunity to meet the decision makers

  • Taking part in this high school student recruitment event is an excellent way to meet face to face with students and decision makers.
  • This events takes place at a 5 star venue. The exhibition ground allows for social distancing.
  • Every exhibitor is provided with a fully furnished booth with their name and logo.
  • Here they can meet with visitors.
  • All visitors are required to registered before hand.
  • After the event, every exhibitor receives a full list of contacts who pre-registered to visit their stand.
  • We would be happy to provide free interpreter’s service during the expo upon request

High School Student Fair Sofia – Participant Profiles

  • Boarding and day schools
  • International & private high schools, including GCSEs or A levels
  • Summer / winter schools
  • Prep. and language schools
  • International schools teaching an
  • American, British, French or German curriculum
  • Schools offering the International Baccalaureate (IB) program
Explore the High School Fair Bulgaria! Recruit students from Sofia's top schools for your college, international high school, or IB program. Engage directly with students and parents.

LOCATION

Bulgaria, Europe

  • 1

    Sofia

Pricing Information

€ 2,590

Sofia – Fully equipped exhibitor booth
€ 2,590
MORE INFO

Event Itinerary & Key Details – K-12 Student Fair Bulgaria

Sofia – 25 October 2025
High School Fair
Grand Hotel Millennium
Opening hours: 10 am – 6 pm

Event set-up
Education fair with an exhibitor booth set up. On site event focussing on studying abroad. Target audience: high school students and their parents.

Your registration for the High School Fair in Sofia includes:

  • 6sq. meter branded working space
  • assistance from an interpreter
  • sophisticated lead collection system
  • pre-registration and scanning of visitors, incl. scanning devices
  • coffee breaks and lunch

Seminars
University presentations, information about different education systems in comparison to the Bulgarian system and the latest enrollment information

Costs and Scholarships
Got your study expenses covered? As a Bulgarian student you may be eligible for scholarships, stipends or other forms of study allowances. Talk to the experts.

Accommodation
You will need a place to stay. But how to secure a place to live. Talk to people who know the local situation in your country of interest.

Visa information
Get the latest information on travel documents, visas you need as a Bulgarian student etc.

Admissions
Meet up with university admission specialists. Get a provisional letter of admission!

The High School Fair in Bulgaria is being marketed thru the following channels:

  • Google adword campaigns
  • Collaboration with schools and teachers network and student association
  • Media campaigns and PR in newspaper, TV, Radio and outdoor media.
  • Social media such as Facebook, LinkedIn and Instagram
  • Partnerships with job and executive sites
  • On campus promotion at top schools

Visitor Info & Target Audience

No. of visitors
1,500 (2024)

Registered students and their parents

Target Audience

Families looking for Middle School (Grades 6 – 8), High School (Grades 9 – 12), International High School Programs (IB programs), Language School, Summer School

The Bulgarian Study Abroad Market

Latest Bulgarian Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)

At this point a total number of 25,185 Bulgarian students are studying abroad, for or as part of a degree in higher education. These are the most popular study abroad destinations:

Popular study destinations among Bulgarian students

  • Germany – 6,331

  • UK – 5,951

  • Turkey – 3,688

  • Austria – 1,402

  • France – 752

  • Denmark – 705

MARKET REPORT BULGARIA

Read more

Participants

Previous editions of the High School Fair in Sofia Bulgaria were attended some of the world’s leading international colleges and IB schools including: Haut Lac, Ecole Internationale Bilingue (Switzerland) and Earlscliffe (UK).

For a complete list of recent participants, please see the FAQ section below.

Enquiry form

If you would like to reserve your spot at this High School Fair or if you want to receive detailed information including a price quote, please fill out the pre-registration form below. Submitting this form is obligation free!

Booth and exhibitor options

Explore More Student Recruitment Opportunities in Bulgaria

In addition to the High School Fair in Sofia, exhibitors can also participate in the World Education Fairs held in Sofia, Burgas, Plovdiv, and Varna, as well as the Undergraduate Fair in Sofia. The World Education Fairs provide opportunities for institutions to engage with a wider range of students considering study abroad options. The Undergraduate Fair in Sofia specifically targets students interested in pursuing bachelor’s degree programs. By participating in these diverse events, institutions can maximize their exposure and effectively reach students and parents at different stages of their academic journeys across Bulgaria.

FAQ

The High School Fair in Sofia is a unique opportunity for schools and educational institutions to connect with parents and students interested in exploring the best private and boarding school options. We invite the following institutions to participate:

🏫 International & Private High Schools – Showcase your curriculum (British, American, IB, European, or other national programs), academic strengths, and student life experiences to families in Sofia seeking exceptional secondary education.

🏠 Boarding Schools – Engage with students and parents interested in boarding education. Highlight your campus facilities, student support systems, and pathways to top universities globally.

🎓 K-12 & Preparatory Institutions – Present your programs from middle school through high school, offering guidance to families on educational stages, academic success, and preparing for university admissions.

📚 Educational Consultants & Agencies – Offer expert advice on high school selection, admissions processes, scholarships, and international study opportunities, helping parents make informed decisions for their children’s future.

The following institutions and organizations participated in the previous edition of the High School Fair Bulgaria:

  • Brillantmont International School (Switzerland)
  • Cardiff Sixth Form College (Wales)
  • Copperfield International School (Switzerland)
  • Dusemond (UK)
  • Earlscliffe (UK)
  • Hampstead Fine Arts College (UK)
  • Haut Lac, Ecole Internationale Bilingue (Switzerland)
  • Immerse Education (UK)
  • St Edmund’s College & Prep School (UK)

You can register by filling out the enquiry form on our website. Once submitted, our team will confirm availability and provide further details.

Yes, you can deliver a presentation at the High School Fair in Sofia, providing a great chance to connect with local families seeking top educational options. Showcase your school’s curriculum, teaching methods, extracurriculars, and student life, addressing parents’ key interests and concerns.

Bulgarian families prioritize quality education and are eager to find schools that offer strong academics, personal growth, and a supportive environment. A compelling presentation will help position your school as a leading choice.

Presentation slots are limited, so be sure to secure your spot early. Contact us for more details on reserving a slot.

Accommodation is not included in the exhibitor package. However, we have negotiated special rates with hotels at or near the fair venue. Once you register, we will provide details on recommended hotels and how to book at the discounted rate.

Please note that airport-to-hotel transportation is not included in the event. However, most hotels in Sofia can arrange transfers upon request. Upon arrival at Sofia Airport, you’ll find taxis at the official taxi stand, or you can easily book a ride via apps like Bolt or Uber.

Parents and students attending the Private School Fair in Sofia will register in advance through an online platform, providing key details such as contact information and areas of interest. This allows participating schools to review student profiles and identify candidates who align with their programs.

During the fair, schools can connect with visiting families through one-on-one meetings, presentations, and informal chats. All interactions are tracked within the event management system, including meeting times, student interests, and discussion points. After the event, this data is shared with each institution, enabling easy follow-up and evaluation of student engagements.

Using the platform’s insights, schools can reach out to interested families with personalized messages, additional information, and next steps, ensuring continued engagement after the fair.

Bring banners, brochures, business cards, and any promotional materials you’d like to distribute. A laptop or tablet can be useful for presentations.

English is widely spoken, but if needed, interpreter services can be arranged.