DATE
25 April 2026
TIME
12:00 – 18:00
COST
€2,790
Student Fair
Join the International Master and MBA Fair Bulgaria in Sofia, a targeted recruitment event for universities seeking high-quality postgraduate candidates. The fair connects your institution with motivated students actively exploring Master’s and MBA programs across business, technology, and specialized fields. Sofia’s strong academic culture and growing interest in international education make it an ideal recruitment market. Meet qualified prospects, increase brand visibility in Southeast Europe, and generate valuable leads in a professional, cost-effective recruitment environment.
Why take part in the Master and MBA Fair Bulgaria?
International applicants are casting wider nets than ever—students are applying to more universities and alternative destinations beyond traditional hubs like the US and UK, with European markets gaining notable traction due to affordability and favourable policies.
This trend presents a unique chance to connect with a broader pool of motivated postgraduate candidates actively considering multiple options.
Stand Out in a Competitive Recruitment Landscape
Global competition for international Master’s and MBA students is intensifying. Prospective students now apply to multiple destinations and institutions as part of their decision-making process. Taking part in targeted fairs strengthens your visibility and helps differentiate your programs in a crowded field.
Tap Emerging Regional Markets
European destinations—including Bulgaria and neighbouring regions—are seeing rising interest from study-abroad candidates driven by cost concerns, culture, visa accessibility, and quality programs. Participating gives you direct access to these emerging student markets before they become saturated.
LOCATIONS
Bulgaria, Europe
- 1
Sofia
Pricing Information
€ 2,790
Fully equipped exhibitor booth – Sofia Master and MBA Fair
€ 2,790
Event Itinerary & Key Details
Master and MBA Fair Bulgaria – Sofia
25 April 2026
12:00 – 18:00
Location: Grand Hotel Millennium
Study fair in Sofia focussing on studying abroad. Target audience: bachelor, master, MBA students and young professionals looking for studies abroad.
Your registration for the Master and MBA Fair in Sofia, Bulgaria includes:
- 6sq. meter branded working space
- assistance from an interpreter
- sophisticated lead collection system
- pre-registration and scanning of visitors, incl. scanning devices
- coffee breaks and lunch
🎤 Program & Career-Focused University Presentations
Position your Master’s and MBA programs in dedicated presentation sessions highlighting academic excellence, industry links, employability outcomes, and career progression. Showcase internships, corporate partnerships, and alumni success stories that matter most to Bulgarian postgraduate candidates focused on advancing their careers.
🌍 Global Careers & Study Abroad Seminars
Participate in expert-led seminars comparing international Master’s and MBA pathways with local options, focusing on career mobility, return on investment, and global job prospects. Help candidates understand how international qualifications translate into leadership roles, entrepreneurship, and international careers.
📄 Admissions Guidance & Instant Eligibility Reviews
Engage directly with qualified Master’s and MBA prospects at your booth. Provide clear advice on entry requirements, GMAT/GRE expectations, work experience, and application timelines. Where possible, offer on-the-spot eligibility assessments or conditional offers to accelerate decision-making.
🤝 One-to-One Career Consultations
Hold personalized consultations with candidates to discuss specialization choices, leadership development, career switching, and post-study employment outcomes. These focused conversations allow you to align your programs with individual career ambitions and improve conversion rates.
💰 Scholarships, ROI & Funding Insights
Address one of the biggest concerns for postgraduate students: investment value. Present merit-based scholarships, tuition incentives, employer sponsorship options, and Erasmus+ funding, while clearly communicating long-term career and salary outcomes.
🏙️ Living, Networking & Professional Life Abroad
Provide practical insights into life as a postgraduate student — from accommodation and cost of living to professional networking opportunities, business ecosystems, and access to global employers in your destination country.
🛂 Visas, Work Rights & Post-Study Opportunities
Offer clear guidance on student visas, part-time work rights, internships, and post-study employment pathways. Bulgarian candidates are especially interested in destinations that offer strong graduate employment options and long-term career prospects.
Visitor info & Target Audience
No. of visitors
1,500
Unique visitors
Target audience
University Bachelor’s Graduates, Current Master’s Students,Young Professionals Exploring Postgraduate and MBA Opportunities
The Bulgarian Study Abroad Market
Latest Bulgarian Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)
At this point a total number of 25,185 Bulgarian students are studying abroad, for or as part of a degree in higher education. These are the most popular study abroad destinations:
Popular study destinations among Bulgarian students
Germany – 6,331
UK – 5,951
Turkey – 3,688
Austria – 1,402
France – 752
Denmark – 705
Participants
Previous editions of the Master and MBA Fair Bulgaria have been attended by some of the world’s leading international universities and business schools, including:
Explore More Student Recruitment Opportunities in Bulgaria
In addition to the Master and MBA Fair Bulgaria, exhibitors can participate in a range of specialized student recruitment events across the country, each catering to distinct target audiences. The International Study Abroad Fairs take you to Sofia, Burgas, Plovdiv and Varna. These study fairs attract a broader audience of university degree-seeking students from across the country, while the Private School Fair is tailored to families interested in international high school and IB programs for their children.
FAQ
🏫 Universities & Business Schools – Promote master’s, MBA, and LLM programs.
🌍 International Study Organizations – Highlight study abroad and exchange programs.
📚 Graduate Schools & Research Institutes – Attract students for advanced degrees and PhD programs.
💼 Government & Scholarship Bodies – Provide details on funding and scholarships.
🏢 Education Service Providers – Offer language training, test prep, and student housing solutions.
You can register by filling out the enquiry form on our website. Once submitted, our team will confirm availability and provide further details.
Accommodation is not included in the exhibitor package. However, special rates have been negotiated with hotels at or near the fair venue. Once you register, we will provide details on recommended hotels and how to book at the discounted rate.
While airport-to-hotel transfers are not provided for the event in Bulgaria, many hotels in Sofia can arrange private transfers upon request. Upon arrival, you’ll find taxis available at official airport taxi stands — make sure to use licensed services like OK Supertrans in Sofia to ensure fair pricing. Additionally, popular ride-hailing apps such as Bolt and TaxiMe are widely available for a smooth and convenient trip to your hotel or event venue.
During the fair, institutions engage with candidates through one-to-one meetings, program presentations, and focused discussions. All interactions are logged within the event system, capturing key notes, interests, and follow-up actions. Post-event, schools receive full access to this data, allowing teams to assess engagement quality and execute targeted, personalized follow-up that drives applications and enrolments.