Education Fairs in Africa and the Middle East

Why Join our Education fairs in Africa and the Middle East?

Africa and the Middle East are fast-growing regions for international student recruitment, driven by rising GDP, government scholarships, and strong demand for global education. Our 2025 / 2026 Education Fairs in Africa and the Middle East connect your institution with motivated students across key markets like the UAE, Saudi Arabia, Egypt, Morocco, and Tunisia.

By taking part in our education fairs in Africa and the Middle East, you’ll connect with pre-screened, motivated students at high-impact recruitment events. You’ll have the chance to run targeted sessions for high school, undergraduate, and master’s-level recruitment. These events also offer valuable opportunities to build relationships with local agents and schools for long-term outreach, while boosting your visibility in markets where international student interest is growing rapidly.

Upcoming Student Recruitment Fairs in Africa and the Middle East – 2025/2026 Schedule

Education Fairs in Africa and the Middle East – 2025/2026 Calendar

Explore the calendar for our upcoming international education fairs throughout Africa and the Middle East in 2025 and 2026. Each event is linked to detailed information on dates, locations, pricing and registration

Who Participates in our Education Fairs in Africa and the Middle East?

Our education fairs in Africa and the Middle East bring together international institutions from around the world who want to connect with motivated students across these regions. We work with a wide mix of organizations including top universities, business schools, pathway providers, boarding schools, and government scholarship bodies. All of these institutions support students at every educational level, from K-12 right through to postgraduate studies.

Here’s a look at some of the institutions that have recently participated:

What’s Included in Your Participation

When you join our education fairs in Africa and the Middle East, your institution will receive a professionally designed exhibition space, typically sized at 3 meters by 2 meters. Each booth is fully equipped with a table and two chairs, providing a comfortable and effective space to engage with prospective students and their families.

You’ll also have access to SmartScan lead capture technology, making it easy to collect, organize, and track student information for seamless follow-up after the event. This tool helps you measure your ROI and maintain connections with interested prospects.

Your participation also includes:

• Targeted marketing support customized to highlight your programs and preferred recruitment regions, ensuring you connect with the right audience before the fair.
• Discounted hotel rates for exhibitors at our partner accommodations, making your trip more convenient and affordable.
• Online visibility on our official event website, where your institution’s logo, profile, and promotional video (where applicable) will be featured to attract early attention.

Why Recruit Students in Africa and the Middle East? Key Trends Driving Student Mobility

Africa and the Middle East are emerging as crucial regions for international student recruitment, offering immense growth potential and an increasingly diverse talent pool. While traditional markets like Egypt and Saudi Arabia continue to be strong sources, new and rapidly developing markets in Sub-Saharan Africa and the Middle East are unlocking exciting opportunities for institutions globally.

The Middle East: Strong Government Investments 
The Middle East has long been a major player in international student mobility, and it continues to see significant growth. Countries like the UAE, Saudi Arabia, and Qatar are investing heavily in education and offering government-funded scholarships that encourage students to pursue higher education abroad.

Key scholarship programs include:

• King Abdullah Scholarship Program (Saudi Arabia)
• Sheikh Mohammed bin Rashid Al Maktoum Foundation (UAE)

These scholarships are fueling the region’s outbound student mobility, especially among those looking for opportunities in fields like business, engineering, and the arts.

North Africa: A Hub for Outbound Mobility and Academic Excellence
North African countries like Egypt, Morocco, and Tunisia are also emerging as important sources of outbound students. Many students from this region are particularly drawn to European and North American institutions, especially for postgraduate studies in fields like business, science, and law. The region also benefits from increasing scholarship opportunities, making studying abroad more accessible than ever before.

Sub-Saharan Africa: Growing Demand 
Sub-Saharan Africa, with its youthful and ambitious population, is experiencing a surge in demand for global education. Countries like Nigeria, Kenya, and South Africa are leading the charge, with many students seeking quality education abroad, particularly in fields like engineering, business, healthcare, and technology.

Governments and organizations are playing a key role by offering scholarships to support outbound student mobility, such as:

• The African Union’s MasterCard Foundation Scholars Program
• The Nelson Mandela Scholarship (South Africa)

These initiatives are making studying abroad more accessible, especially for undergraduate and postgraduate students, and opening doors to global career opportunities.

How Our Education Fairs Help You Reach These Students
Our education fairs in Africa and the Middle East provide direct access to these high-potential markets through a strategic combination of in-person events and digital engagement. Fairs take place in key cities such as Cairo, Riyadh, Dubai, Casablanca, Nairobi, and Lagos, giving institutions the chance to engage with a wide range of qualified students.

Recent outcomes from our events include:

• Over 2,500 pre-screened students attended our 2024 fair in Cairo
• Direct enrollments reported from post-fair follow-ups
• Key scholarship recipients reached in North and Sub-Saharan Africa

Our hybrid event model combining in-person interactions with webinars and virtual education fairs ensures continued engagement before and after the fair, tailored to local preferences.

Why Africa and the Middle East Matter
Building trust and forming personal connections is key in the recruitment process. Our education fairs in Africa and the Middle East go beyond visibility, they foster meaningful, long-term relationships with students, families, and local partners.

For universities seeking to build sustainable recruitment pipelines, these regions are not just emerging opportunities, they’re strategic future investment.