DATE
21- 24 March 2026
TIME
10:00 – 17:00
COST
€ 1,690
Student Fair
Join the World Education Fair Bulgaria 2026 and connect with students from Sofia, Plovdiv, Burgas, and Varna who are eager to explore global study opportunities. Showcase your programs alongside over 50 top international universities, colleges, and business schools at this premier in-person event. Designed for all academic levels, this is your chance to be part of Bulgaria’s leading student recruitment fair of the year.
Why take part in the World Education Fair Bulgaria?
The World Education fair in Bulgaria takes you to the main student cities in the country: Sofia, Burgas, Plovdiv and Varna. This education fair is part of the largest educational network of recruitment events in Southeastern Europe. These recruitment events take place in Albania, Romania, Croatia, Slovenia, Serbia and Kosovo. Their mission is to help students find their passion for education, personal goals and professional path in life which will lead them to the top of their dream career.
Among the participants are colleges, universities, business schools, language schools, internship providers, exchange organizations, foreign ministries of education and embassies.
Education Fair Bulgaria – Meet Motivated Students in Person
The in-person education fairs in Sofia (21 March 2026), Plovdiv (22 March 2026) Burgas (23 March 2026) and Varna (24 March 2026) take place at prime 5 star locations. They provide the ideal platform to meet the brightest Bulgarian students who are looking to pursue bachelor, master, and graduate studies abroad.
Schools that have a primary focus on recruiting K12 students for their IB or international High School programs, may want to consider our High School Tour in Sofia, Bulgaria
LOCATIONS
Bulgaria, Europe
- 1
Sofia
- 2
Burgas
- 3
Plovdiv
- 4
Varna
Pricing Information
€ 1,690
Fully equipped exhibitor booth – Sofia education fair
€ 2,590
Fully equipped exhibitor booth – Burgas education fair
€ 1,690
Fully equipped exhibitor booth – Plovdiv education fair
€ 1,690
Fully equipped exhibitor booth – Varna education fair
€ 1,690
Event Itinerary & Key Details
Sofia Education Fair – 21 March 2026
Grand Hotel Millennium
10:00 – 17:00
In-person education fair focussing on studying abroad. Target audience: college students, language programs, bachelor, master and MBA programs.
Plovdiv Education Fair – 22 March 2026
Double Tree by Hilton
10:00 – 17:00
In-person education fair focussing on studying abroad. Target audience: college students, language programs, bachelor, master and MBA programs.
Burgas Education Fair – 23 March 2026
Hotel Bulgaria
10:00 – 17:00
In-person education fair focussing on studying abroad. Target audience: college students, language programs, bachelor, master and MBA programs.
Varna Education Fair – 24 March 2026
Hotel Cherno More
10:00 – 17:00
Your registration for the World Education Fair in Sofia, Bulgaria includes:
- 6sq. meter branded working space
- assistance from an interpreter
- sophisticated lead collection system
- pre-registration and scanning of visitors, incl. scanning devices
- coffee breaks and lunch
🎤 University Presentations
Take the stage and showcase your university’s academic programs, campus life, and unique opportunities in dedicated sessions. These presentations are a fantastic way to engage directly with Bulgarian students and parents, giving them a clear understanding of what makes your institution the perfect place to study. Whether you’re in Sofia, Varna, Burgas, or Plovdiv, make a lasting impression on future students.
🌍 Study Abroad Seminars
Join insightful seminars that compare international education systems to Bulgaria’s, providing valuable guidance on applications, program choices, and career opportunities. Help Bulgarian students navigate the exciting world of global education, empowering them to make informed decisions about their future.
📄 Admissions and On-the-Spot Consultations
Meet ambitious Bulgarian students face-to-face at your booth. Answer their questions about admissions, programs, and application requirements. Take it a step further by offering provisional admission letters to qualified students right on the spot — giving them a head start on their academic journey.
🤝 Personalized One-on-One Consultations
In addition to group sessions, engage in personalized one-on-one meetings with Bulgarian students. Address their specific academic interests, career goals, and personal aspirations, fostering stronger connections and improving your recruitment outcomes.
💰 Scholarships and Financial Aid Advice
Many Bulgarian students are eager to study abroad but need help understanding how to finance their education. Highlight popular funding options like Erasmus+ and other international scholarships, as well as university-specific financial aid programs. These fairs are the perfect place to guide students and their families on how to make studying abroad financially achievable.
🏠 Housing and Living Information
Provide crucial information about accommodation, living costs, and daily life in your country. Bulgarian students and their parents want to know what to expect — from student housing to budgeting tips — to ensure a smooth and stress-free transition to studying abroad.
🛂 Visa and Immigration Support
Offer expert advice on visa applications, student permits, and immigration procedures. Bulgarian students planning to study in the EU or beyond will benefit from clear guidance on residency options and post-graduation work opportunities. Help them feel confident and prepared for the next steps toward studying internationally.
The World Education Fair in Bulgaria is being marketed thru the following channels:
- Google adword campaigns based on your course and study destination
- Collaboration with high schools and teachers network and student association
- Media campaigns and PR in newspaper, TV, Radio and outdoor media.
- Social media such as Facebook, LinkedIn and Instagram
- On campus promotion at top universities and high schools
Visitor Info & Target Audience
No. of visitors
2,975 (2025 data)
Sofia – 1598 visitors
Plovdiv – 355 visitors
Varna – 319 visitors
Burgas – 186 visitors
Virtual/Online – 517 visitors
Target Audience
High School and College Graduates
University Pathway and Transition-year students
University Bachelor and Master Students
Young Professionals
Study Abroad Interest (2025 data)
- Netherlands – 47%
Germany – 46%
Spain – 43%
Switzerland – 40%
Belgium – 34%
USA – 31%
Sweden – 28%
Norway – 23%
Finland – 20%
Czech republic – 15%
*As the questionnaire was a multiple choice one, the total of percentage is exceeding 100%.
Courses of Interest (2025 data)
The Bulgarian Study Abroad Market
Latest Bulgarian Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)
At this point a total number of 25,185 Bulgarian students are studying abroad, for or as part of a degree in higher education. These are the most popular study abroad destinations:
Popular study destinations among Bulgarian students
Germany – 6,331
UK – 5,951
Turkey – 3,688
Austria – 1,402
France – 752
Denmark – 705
Participants
Over the years the World Education Fair in Bulgaria has been attended by over 200 universities, business schools and boarding schools from over 20 countries, among them:
University of Northampton, University of Westminster, Anglia Ruskin University, Coventry University, University of London, Middlesex University, Fontys University of Applied Sciences, MODUL University Vienna, College Saint Charles, EU Business School Barcelona and many many more.
For a list of recent participants, please see the FAQ below.
Explore More Student Recruitment Opportunities in Bulgaria
In addition to the Study Abroad Education Fairs in Bulgaria, exhibitors can participate in a range of specialized student recruitment events across the country, each catering to distinct target audiences. The Undergraduate Fair in Sofia brings together universities and students interested in pursuing bachelor’s degree programs, while the High School Fair in Sofia offers private and international schools the chance to connect with parents seeking IB programs for their children. These events present unique opportunities for institutions to engage with students at different stages of their educational journeys. For Business School and Universities targeting graduate students, there is the Master and MBA Fair in Sofia.
By exhibiting at multiple fairs, institutions can maximize their visibility and effectively reach a diverse range of students throughout Bulgaria.
FAQ
🎓 Universities & Colleges
🌍 Study Abroad Consultants
🏛️ Cultural Institutions & Embassies
📚 Foundation & Language Programs
The following institutions and organizations participated in the previous edition of the World Education Fair Bulgaria:
- American University Beirut Mediterraneo (Cyprus)
- British Council (UK)
- Brillantmont International School (Switzerland)
- BHMS (Switzerland)
- Campus02 Graz (Austria)
- Cardiff Sixth Form College (Wales)
- Central European University (Austria)
- Cesar Ritz Colleges (Switzerland)
- Constructor Institute of Technology (Germany)
- Constructor University (Germany)
- Copperfield International School (Switzerland)
- Coventry University (UK)
- Culinary Arts Academy (Switzerland)
- DAAD (Germany)
- Dusemond (UK)
- Earlscliffe (UK)
- ECHO School of Technology and Digital Arts & Video Games (Romania)
- EU Business School (France)
- EUMaster 4HPC (Luxemburg)
- FH Joanneum (Austria)
- FH Karnten (Austria)
- FH Kufstein Tirol (Austria)
- FH St. Polten (Austria)
- FH Salzburg (Austria)
- Hampstead Fine Arts College (UK)
- Haut Lac, Ecole Internationale Bilingue (Switzerland)
- HIM (Switzerland)
- HU University of Applied Sciences (Netherlands)
- IMC University of Applied Sciences (Austria)
- Immerse Education (UK)
- International Business School (Bulgaria)
- LAB University of Applied Sciences (Finland)
- Fontys University (Netherlands)
- Lines (UK)
- LUT University (Finland)
- Montan Universitat Leoben (Austria)
- Mudt Munich University of Digital Technologies & Applied Sciences (Germany)
- New Bulgarian University (Bulgaria)
- NHL Stenden (Netherlands)
- Northumbria University (UK)
- QA Powering Potential (UK)
- RIC (UK)
- Rotterdam Business School (Netherlands)
- MCI Entrepreneurial School (Austria)
- SHMS Swiss Hotel Management School (Switzerland)
- Shorelight Education (USA)
- Solent University Southampton (UK)
- St Andrews College (UK)
- St Edmund’s College & Prep School (UK)
- Swiss Education Group (Switzerland)
- The Hague University of Applied Sciences (Netherlands)
- The Hong Kong Polytechnic University (Hong Kong, China)
- The Institute of Education (Ireland)
- Ulster University (Ireland)
- VUZF (Bulgaria)
- University of New York, EU campus (Czech Republic)
- University of Portsmouth (UK)
- University of South Wales (UK)
- University of Sunderland (UK)
- University of Zilina (Slovakia)
- Vienna University of Applied Sciences
- Webster University (Global)
You can register by filling out the enquiry form on our website. Once submitted, our team will confirm availability and provide further details.
Bulgarian families place a strong emphasis on education and actively seek trustworthy, high-quality information to guide their decisions about university options. A well-crafted, engaging presentation helps build credibility and positions your institution as a leading choice for students in Bulgaria.
Presentation slots are limited, so we recommend securing your spot as early as possible. Additional details on how to reserve a presentation time are available upon request.
Accommodation is not included in the exhibitor package. However, special rates have been negotiated with hotels at or near the fair venue. Once you register, we will provide details on recommended hotels and how to book at the discounted rate.
Throughout the fair, schools have the opportunity to connect with students through individual meetings, presentations, and informal conversations. These interactions are tracked within the event management system, including meeting times, student interests, and discussion points. After the event, this data is made available to each institution, making it easy to evaluate the quality of student engagements and prioritize personalized follow-up.
By using the platform’s insights, schools can reach out to interested students with tailored messages, additional information, and next steps—helping to maintain momentum and strengthen the connection beyond the fair.
English is widely spoken, but if needed, interpreter services can be arranged at an additional cost.